Brooke Wolf

Dir., Site Merchandising

Brooke Wolf is currently the Director of Site Merchandising at eBags responsible for the optimization of the customer experience on Primary responsibilities include managing the front-end of feature enhancements as well as launching compelling and engaging seasonal creative. Over the past two years, Brooke initiated a site re-design, enhanced personalization strategies across the site, partnered with software engineering to implement responsive and adaptive design and helped launch synchronized cart capabilities enhancing the cross-device experience for the customer. Prior to her time at eBags, Brooke worked as a product merchandiser for over ten years at various fashion brands including Coach, kate spade and Crocs.

Speaking in:

Responsive Design is Not a Mobile Strategy Tuesday Sep 30 1:00 - 2:00 PM Room: 6B