As the vice president of eCommerce and online marketing, Dale brings his contagious optimism and wealth of e-commerce experience to The Wasserstrom Companies B2C and B2B business. A natural leader with analytical and strategic capabilities, Dale has profitably grown the Wasserstrom business year after year. He is a member of the Shop.org research committe and has been active regarding regulatory issues for the industry.
Prior to joining The Wasserstrom Company, Dale worked as the Director of Retail Commerce for Resource Interactive. He repeatedly exceeded expectations working with clients including; The Home Depot, AutoZone, L.L. Bean, Oriental Trading Company, and the People’s Choice Awards. He has also had the privilege of leading numerous speaking engagements such as presenting the “Social Media Overview” for the IABC as well as presenting on “Digital as a Growth Driver” for Tech Columbus.
Dale holds a bachelor’s degree in economics from the University of Utah.