Daniel Moure is CMO at pureformulas.com, a leading health supplement e-tailer, offering daily, free shipping on more than 40,000 products. Its mission is to maintain daily motivation and passion for healthy living, with a focus on providing high-level customer service and quality products. Prior to joining PureFormulas, Moure spent a decade at Univision Communications Inc. as VP of Account Management and Interactive Strategies. There he led the development of a multitude of award-winning interactive strategies—from concept to completion—for some of the biggest advertisers in the space. Previous to his tenure at Univision, Daniel also spent time at Yupi.com and Young & Rubicam Latin America. While at Yupi.com he was instrumental in facilitating the merger between yupi.com and msn.latino.com. Before leaping to the interactive landscape, Daniel had already made a name for himself in traditional media with Young & Rubicam. Throughout his career, Moure has garnered countless awards across traditional and new media outlets and has served on some of the most recognized committees and boards in the industry.