David Dorf is Senior Director of Technology Strategy for Oracle Retail where he focuses on the strategic planning and technology adoption for Oracle’s products, and in identifying emerging technologies for use in the retail industry. Before joining Oracle, David worked for 360Commerce, Circuit City, AMF Bowling, and Schlumberger’s Retail & Banking division developing Point-of-Sale systems using various technologies. David is a NRF-ARTS board member and has chaired several work teams including the NRF Mobile Blueprint for Retail and the ARTS Social Retailing whitepaper. David holds degrees from Virginia Tech and Penn State. Follow David’s blog at http://blogs.oracle.com/retail.