Jason "Retailgeek" Goldberg leads the Commerce Strategy Practice at Razorfish. Jason is a 4th generation retailer, who launched his first e-commerce site for Blockbuster Entertainment in 1996. In the subsequent 15 years he has served as a principal customer experience architect for top retailers including Best Buy, Target, and Walmart. With a focus on e-commerce and digital marketing for omni-channel retailers, he has worked with over 100 clients on the Internet Top 500. He has observed tens of thousands of on-line shopping sessions and been responsible for billions of dollars in on-line revenues. Under his twitter feed @retailgeek he is one of the most followed e-commerce subject mater experts on the web. He is a member of the board of directors of shop.org (the digital retail arm of the National Retail Federation). In 2013 Jason was voted one of retail’s top global influencers by Vend.