Katy serves as a Director of International Paid Search for Point It, specializing in global ecommerce programs. Katy has 5 years of digital marketing experience and following an accidental career renaissance, she is pleased to be putting her Business Degree in Marketing to good use. Prior to working in digital marketing, Katy was an enterprise project manager, leading internal optimization & global business process outsourcing initiatives.
Currently, Katy leads a team of 15 at Point It running performance driven PPC in over 50 countries, 25 localized languages, across many global search engines, in excess of $15MM in media per year. She’s most passionate about fostering great teams while applying lean tactics to build efficient and scalable digital programs for her clients.