Kit Yarrow, PhD

Yarrow, PhD
Consumer Psychologist
Golden Gate University

Kit Yarrow is an award-winning consumer research psychologist, a professor, author and consultant. Kit’s unique ability to apply clinical psychology to business issues has resulted in four endowed research professorships and recognition as the 2012 Outstanding Scholar of Golden Gate University. Kit shares her research and analysis in her blogs and articles for TIME and Psychology Today, and in her books “Decoding the New Consumer Mind” (Wiley, 2014), and “Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail” (Wiley, 2009). As a widely recognized authority on the psychology of consumers, Kit’s work is regularly featured in a variety of media including The New York Times, USA Today and NPR. For more information please visit