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Linda Bustos

Linda
Bustos
Dir., Ecommerce Research
Elastic Path Software, Inc.

As Director of Ecommerce Research at Elastic Path, Linda Bustos works with some of the world's largest companies to help improve conversion rates and profitability on the Web. In addition to writing the Get Elastic blog since 2007, Linda's articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, Entrepreneur, Time, the New York Times and Forbes. She is a frequent speaker at industry events, including Shop.org Merchandising Workshop, XCommerce, Conversion Conference, Digital Entertainment World and Affiliate Management Days.

In 2010, Linda earned a spot on the DMNews Top 30 Direct Marketers Under 30 list. She has served as faculty for the Banff New Media Institute's Career Accelerator Program and Marketing Profs University, and has appeared as one of the Top 100 Influential Marketers of the year in 2008 and 2009. Prior to joining Elastic Path, Linda worked agency-side, specializing in usability and SEO.

Speaking in:

Exhibitor BIG !deas - Breaking Bag: Reinventing the Ecommerce Experience at Every Touchpoint Tuesday Sep 30 11:45 - 12:15 PM EXPO Hall - BIG !deas Room
The Doctor Is In: One-on-One Website Critiques Wednesday Oct 1 12:00 - 2:45 PM Room: 615-617