Michael Mace

Vice President of Mobile

Michael Mace is VP of Mobile at UserTesting. A longtime veteran of Silicon Valley, he co-founded two software startups, worked as an executive at Apple and Palm, and consulted on strategy and product planning to many of the tech industry’s leading firms.
He was vice president of product planning and chief competitive officer at Palm, where he worked closely with app developers, network operators, and mobile phone manufacturers to plan for the future of mobile data. Michael held a variety of leadership positions at Apple, including director of Mac platform marketing, director of marketing for the Home and Education Division, and director of worldwide Market Intelligence. He’s a well-known tech industry speaker, with appearances on CNN, BBC, CES, Bloomberg TV, and many industry conferences. His blog on mobile is at, and he is the author of Map the Future, a book on planning strategy in fast-changing markets.