Paul Zaengle is the Senior Vice President of US Retail at lululemon athletica, where he is responsible for leading the company's multi-channel US business. Paul joined lululemon in 2012 as the Senior Vice President, Global Ecommerce, and since then the company has integrated stores and ecommerce into one organization. Prior to joining lululemon, Paul served as Vice President, Global Ecommerce at Columbia Sportwear from 2008 to 2012. Paul led the launch of all four of Columbia's brands - Columbia, Sorel, Mountain Hardwear and Montrail - into the ecommerce space domestically and internationally. Prior to that, Paul was with Polo Ralph Lauren in New York from 2001 to 2008, most recently serving as Vice President of Interactive Technology. During his time at Polo, Paul helped launch the online business, and led many digital and multi-channel initiatives. Before joining Polo, Paul was a Director at Broadband Sports, a start-up based in Santa Monica, CA. Paul was an inaugural member of the Shop.org Think Tank in 2011, and has served on several company advisory boards.