Russ Somers is Vice President of Marketing for Invodo, the visual commerce experts, serving clients such as Verizon, Toys R Us, Lenovo, and The Sports Authority. As part of marketing he leads the company’s research efforts, analyzing data from across the client base and the broader market in order to understand how to most effectively create, merchandise, and measure video as part of a revenue-generating visual commerce program. Russ has a background in e-commerce and analytics with management and marketing roles for Dell, Hoover’s, SolarWinds, and Sabre Holdings.
As an expert on video for business, Russ contributes to industry publications such as Wired’s Innovation Insights blog and Retail Touchpoints and speaks at industry events such as MediaPost’s Video Insider Summit, ReelSummit, and South by Southwest Interactive. Russ holds a MBA from the McCombs School of Business and a BA in Sociology from the University of Texas at Austin.