Sevag Parsehian is a lead consultant on usability and user testing projects at FitForCommerce. He has conducted site assessment projects (for both desktop and mobile) which takes into account site analytics, user experience and front-end feature and functionality best practices. Sevag has aslo conducted a variety of usability tests for clients in different verticals to help improve the customer experience, test new designs and identify ways of increase conversion. Notable clients include Toys"R"Us, Steve Madden, Talbots, Harry & David, Frontgate and J.Jill. Sevag has served as project manager on multiple re-design projects and co-authored a piece on usability testing in Internet Retailer’s "Site Design & Usability" publication & design consultation at an event held by Internet Retailer.