Sue Chapman

Dir., Merchandising Practice

In her career in eCommerce merchandising consulting, Sue has worked with many notable omni-channel retailers such as Macy’s, Williams-Sonoma, Brooks Brothers, L.L. Bean, Tory Burch, Pier 1 Imports, and Michaels along with pure play e-tailers such as NetShops and Overstock in helping them grow their online sales.

Her expertise spans a number of areas including web site analysis, user experience, site search optimization, navigational paths, and merchandising best practices. She has been instrumental in the successful design and implementation of data-driven merchandising strategies including product placement and promotion, grid layout, and customer segmentation.

Speaking in:

The Doctor Is In: One-on-One Website Critiques Tuesday Sep 30 12:30 - 5:05 PM Room: 615-617